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Name
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Business Name
Social Media Handle @
Please input your website below (if no site, simply write N/A)
BUSINESS OVERVIEW
A genuine moment for you to pause and take stock of what is currently happening in your business. Please be advised that all answers will be kept 100% confidential within our business. Your honest answers are used to help us prepare the best support solutions.
How would you rate the overall 'fitness' or success of your business?
1
2
3
4
5
Please pick one of the below which best suits your business, we are/I am a...
24/7 Health Club
Crossfit Box/Functional Studio
Fitness Franchise/Multiple
Private PT studio
Sole Trader: Personal trainer
Online coaching service
Mental Health Based Business
Allied Health Professional
Other
How many hours per week do you dedicate to 'Working on the business' (Business growth/development)?
Less than 1 Hour
1 - 5 Hours per week
5- 10 Hours per week
10+ Hours per week
Don't really spend any dedicated time here
What has been the biggest thing in your opinion that has stopped you from progressing your business to the level that you would like (If anything)?
Mindset
Effort put into it
Don't know where to start to get new members - Need more education on this space
Procrastinating!
I'm busy doing all the other things in the business
Team structure and people piece not 100% yet
The new level of business I am facing is something that I am not familiar with
Clarity on where to go next
Other
What type of prospecting/CRM system (system to track potential members) do you now use for your business?
Pen and paper (Take notes)
Excel spreadsheet or google sheets
Sticky notes
Dedicated CRM system
We don't really capture non client/non member data, only once they become members
Other
How many members or clients do you have now (active and paying)?
Which areas do you seek the most guidance? (Please select two most prominent only)
Where do I even begin? ( I am at the overwhelmed stage!)
Strategy & Direction (I get distracted and taken off course too easy and so meander)
Sales & Marketing (Getting more leads, more sales and thus more revenue)
Business Operations (Ensuring the business runs without me in it!)
Business Leadership (getting more from my team)
Stress Reduction and Time Management (I'm acting like a 'busy fool' sometimes)
Systems Creation and Roll out (Currently, systems are in my head not on paper or digital)
Focus and Fulfilment (I simply want to feel better about doing all of this!)
Member Acquisition/Retention (The act of getting and keeping members)
Needing some real expansion support as we enter into new territories
Explain your business goals in a short paragraph. Be specific, be clear and be real!
How much
could
your business turnover per annum if you hit your business goals?
What timeframe do you have in mind for hitting your business goal above?
1-3 Months
3-6 Months
6 Months-12 Months
1 -2 Years
2-3 Years
3+ Years
What's your budget for enhancing learning, support, and development in your business per month?
0 - 200
200 - 400
600 - 800
800 and Above
How often do you delight your clients?
Rarely
Sometimes
Mostly
Always
They literally all love us!
Where do the majority of your members/clients or member enquiries come from? (Main lead source)
Word of Mouth
Referrals
Website Enquiry
Social Media Marketing (Paid)
Walk in or phone in
Outreach - Eg. Attending an event
Partnerships
Friends & Family
Social Media (Organic)
Local Area Marketing eg Flyer Drop
Other
How busy are you now in relation to what your perceived capacity is? Is your member base/client base nearly full or barely started?
1
2
3
4
5
6
7
8
9
10
11
Do you current use a payment system with clients?
SALES & SELLING
It is in this area that most businesses seem to stagger and it makes sense in this industry. People get into the fitness/health space to help people, not to sell stuff! We get it. But in order to help people you must be able to sell your product or service with an understanding of sales psychology, sales systems and a sales mindset. That's where we come in for many vendors. The 'S' Word can be very scary for some owners but sales is simply sharing your healthy business model with more people!
When it comes to the Sales process what do you do now?
Chat to people about my prices and direct them to my website
Take them through a Needs Analysis and then approach the sales interaction
See what happens, let the prospect take the first step and initiate the conversation
Follow up dilligently to ensure that in time they become members
Direct prospects online to 'Do it themselves'
Other
What best describes your relationship with sales?
Love it and get it. I enjoy the challenge of it all...
I know it's a part of doing business but not a huge fan
I'd say I'm not very confident here at all.
Hate it - it scares me so I simply avoid it.
Other
How do you deal with sales based 'objections'? (eg. Oh I just want to check it out & I'll let you know)
Sweat!
Avoid it and move on
Panic
Isolate the objection
Show Prospect another option or program
Other
How many leads do you now get on a monthly basis (consistently)?
0-1
1-5
5-10
10-20
20-50
50-100
100+
Other
Of all your leads, how many do you close per month on average as a percentage of total leads?
0-20%
20-40%
40-60%
60-80%
80-100%
Other
How many team members is your business sales team made up of?
Just me! (That's OK, there are plenty of businesses who can do that really well!)
Mainly Me ( I have other team members but they don't fully get involved in this space)
We have a dedicated sales person
We have a sales team with more than one person in it
Other
What would you say is the reason people Join your business?
Our service offering is the best in our area
We are an affordable option for what we provide
We have the best facilities
We create a strong community feel in our business
We provide the solution to their problem
We are the cheapest
Which of these do you find the hardest to overcome from a sales objection standpoint?
Time (I don't have enough time to use it..)
Money (You're too expensive!)
Partner (I need to check with the boss..)
Competitor (But theres other places near here I want to look at)
I just want to think about it
Location (It's a bit far for me...)
Don't really struggle it's more finding people to talk to in the first place
Other
Are you interested in securing your business growth with some Business Expansion Support?
Let's do this!
Yes
Still have some questions, but I like the sound of getting my business on track
Maybe
Not for me at this stage
Have you ever received any business support before from an external body?
No, never really thought about it
Have had a 'mentor' or similar
Have got some help from a friend in the know
Yes
Currently working with someone but not going to plan
If you could achieve your business goals listed above what would it mean for you?
I would feel happy and fulfilled
Financially, I would be in a much better place
I could do more of what I love & take a step back by hiring someone
I would feel like all the hard graft in the beginning is finally paying me back
Free up finances to get into next phase of expansion
All of the above
Other
After you complete this form you will be taken through to our booking page, feel free to pick the slot that suits you best!
We look forward to seeing you online and don't worry, the meeting is not an obligation to join it is purely a chance for us to give you some extra detail on your report that you can use on your own or as you continue to work with SAOR. You've made it this far, why stop?
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