Marketing Organisation Checklist
Marketing Mirror: How does your company fair?
For each statement below, rank your business on a scale of 1 to 5 where 1 is weak and 5 is strong
Name:
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Company:
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Email:
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1. We have a clear brand vision in writing that has been properly communicated to all our staff.
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1 is Weak, 5 is Strong
2. Our target market has been clearly defined and our outward communication reflects that.
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1 is Weak, 5 is Strong
3. We have a clear yearly marketing strategy and tactical plan to keep growing our business.
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1 is Weak, 5 is Strong
4. We have a dedicated team member or external resource who is 100% focused on executing and implement our marketing strategy.
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1 is Weak, 5 is Strong
5. Our social media and website content is up to date.
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1 is Weak, 5 is Strong
6. Our website content and look reflects our brand, products, services and position in the market.
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1 is Weak, 5 is Strong
7. Our website copy uses Search Engine Optimisation to rank our business higher on Google.
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1 is Weak, 5 is Strong
8. When documents leave our office, the branding is always consistent.
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1 is Weak, 5 is Strong
9. We run events frequently for our clients and prospects.
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1 is Weak, 5 is Strong
10. We are actively interacting with clients and prospects through our social media platforms.
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1 is Weak, 5 is Strong
11. We are constantly exposing our business across different channels. For example tradeshows, network events, advertising etc.
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1 is Weak, 5 is Strong
12. We have a profile for our organisation’s ideal client.
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1 is Weak, 5 is Strong
13. Our marketing captures the attention of our ideal client and quickly calls them to action.
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1 is Weak, 5 is Strong
14. Our marketing evaluation and KPI methods are efficient and contain useful data that drive our marketing decisions.
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1 is Weak, 5 is Strong
15. Our organisation and brand have a strong reputation within our industry and with our target clients.
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1 is Weak, 5 is Strong
16. We know the right media outlets to get our story heard.
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1 is Weak, 5 is Strong
17. We feature in the media and have editorial reflecting our success and brand.
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1 is Weak, 5 is Strong
18. We constantly and actively create and execute lead generation campaigns to grow our sales pipeline and attract new clients.
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1 is Weak, 5 is Strong
19. Our marketing activities are aligned to our sales goals.
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1 is Weak, 5 is Strong
20. We are constantly looking for new marketing activities to continue increasing our brand presence.
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1 is Weak, 5 is Strong
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